30th July 2019

The Psychology behind Marketing and Advertising

If you go to the most prestigious of academic institutions, some of the attendees who go on to graduate are only really glad that they graduated from that institution as a matter of being associated with the name. They don’t really care much about what degree they come away with – as long as it’s from that prestigious institution. We can talk about some specific examples such as Economics and well as Humanities and even marketing, but even in these particular learning areas something of tangible value can be learned.

One such valuable lesson is that of the psychology behind marketing and advertising, which makes for some great knowledge to have because the biggest industries in the world are those which are built around marketing and advertising. We can bring Economics into the equation as well in that the financial sector appears to be at the forefront of wealth creation and retention these days, but even then, there still has to be an element of marketing and advertising involved.

As a result, I imagine it would make for some interesting reading to delve into the psychology behind the marketing and advertising campaigns we’re made to interact with in our daily lives.

An element of manipulation?

In the spirit of practicing radical candour, I would say that it’s clear for everyone to see that there usually is an element of manipulation to many of the marketing and advertising campaigns we’re made to interact with, particularly when someone is trying to sell us something that has to do with those lifestyle elements on which we can very easily become dependent. Have you ever taken a closer look at commercials which target the alcohol-consuming market, for example?

Why do they not show footage of drunken individuals behaving badly, clearly enjoying themselves either way, instead of what they do show, which is a suggestion of the specific choice of drink sold equating to some kind of success?

The same can be asked about those brightly coloured sweets which are strategically placed at the eye-level of the children when you’re waiting in line to pay for the groceries you bought…

When marketing and advertising is 100% honest

In many spheres marketing and advertising doesn’t need to be manipulative at all and remains 100% honest. I am of the belief that they wouldn’t have been manipulative either way, but with retailers such as froutlet, who sell functional fashion items (fire resistant attire), nobody needs to convince the prospective buyers of the value they’d be getting if they complete the purchase. Testimony to this are the droves of repeat buyers.

Mastering the psychology behind marketing and advertising

If you can master the psychology behind marketing and advertising then you can either make yourself some good money as part of some sales structure, while on the other side of that fence would be some great savings for you along with always ensuring you get full value for your money as a consumer who understands the ins-and-outs of the marketing and advertising game.

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